While you may not have heard of Diamond Foods, it's actually one of the biggest snack producers on the market today. They make several different products that you've probably heard of, and definitely eaten. The way that they've grown since their founding in 1912 is nothing short of incredible. People like http://www.reverbnation.com/Steven Neil have been responsible for that progression.
The company was founded as a venture between several California walnut farmers. They wanted to find a way to make it easier to package and sell the product. That's when Diamond was originally born.
Of course, just getting together with other farmers wasn't enough to make a successful company. No they needed to try new things, and they needed some new ideas. That's why they tried new forms of advertising. They become the first nut company to advertise on television in 1950.
Sure there are a lot of potential customers in America, but if you really want to make the big bucks, you have to find a way to branch out. That's why you've got to go abroad. Which is exactly what Diamond did with it's nuts.
Of course, it wasn't until 70 years later that the brands we really know today were born. In 2004 they created Emerald Nuts. The brand that many nut snackers know of today.
Just like Fisher and Planters, which are known for their mixed nuts, Emerald Nuts was launched to provide a wide variety of different type of nut products. They were wildly successful, which led to the acquisition of other brands.
Through their enhanced success with the new brand, www.statefarm.com/agent/US/IL/Orland-Park/Steve-Neil-SV1KL1YS000 was able to turn to more targets. They could shortly thereafter buy Kettle Chips and moved into potato chip manufacturing as well.
As of today, they have more than a 10% foothold on the national snack market. Meaning, they are pretty popular. That means literally millions of people eat their snacks on a regular basis.
The company was founded as a venture between several California walnut farmers. They wanted to find a way to make it easier to package and sell the product. That's when Diamond was originally born.
Of course, just getting together with other farmers wasn't enough to make a successful company. No they needed to try new things, and they needed some new ideas. That's why they tried new forms of advertising. They become the first nut company to advertise on television in 1950.
Sure there are a lot of potential customers in America, but if you really want to make the big bucks, you have to find a way to branch out. That's why you've got to go abroad. Which is exactly what Diamond did with it's nuts.
Of course, it wasn't until 70 years later that the brands we really know today were born. In 2004 they created Emerald Nuts. The brand that many nut snackers know of today.
Just like Fisher and Planters, which are known for their mixed nuts, Emerald Nuts was launched to provide a wide variety of different type of nut products. They were wildly successful, which led to the acquisition of other brands.
Through their enhanced success with the new brand, www.statefarm.com/agent/US/IL/Orland-Park/Steve-Neil-SV1KL1YS000 was able to turn to more targets. They could shortly thereafter buy Kettle Chips and moved into potato chip manufacturing as well.
As of today, they have more than a 10% foothold on the national snack market. Meaning, they are pretty popular. That means literally millions of people eat their snacks on a regular basis.
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